#1327: Mobile Marketing explain

[Black Hat sits at a desk. A voice speaks from off panel, in front of Black Hat.]

Off panel: CNN hired you to improve viewership.

[Black Hat continues to sit at the desk.]

Black Hat: …yes, and?

[Next panel, conversation continues.]

Off panel: You texted “Holy crap, turn on the news” to a million random phone numbers?

Black Hat: It sure did work.

Off panel: Not what we meant!