May 25, 2012
#1060: Crowdsourcing
[[A man is standing in front of a flowchart on a wall, indicating with a pointer. A man and two women are looking on with interest. One woman holds a briefcase.]]
Man: We crowdsource the desig process, allowing those with the best designs to connect - via already-in-place social networking infrastructure - with interested manufacturers, distributors, and marketers.
Nobody caught on that our business plan didn’t involve
us
in any way - it was just a description of other people making and selling products.